A BrainPosse member changed Sprinter's target audience,
increasing qualified leads by 900% and cutting the sales cycle from
over a year to less than three months-- with no increase
in spending.
Return on Investment Marketing™
It's not rocket science. It's trickier.
Newton’s
Third Law of Motion spelled out how rocket science works a couple of
hundred years before there even was rocket science.
ROI marketing isn’t that simple. There are tried and true
rules, of course. But sticking too closely to the conventional
formulas probably means you're doing conventional work.
The mega-multinational-ad-PR-web-conglomerates
tend to follow the rules of marketing communication to
the letter.
Which generally produces predictable (Is that a polite
way of saying dull?) communications.And like any dull tool, dull communications
requires a lot more time and effort (which means a lot
more money) to get the job done.
Most creative boutiques and digi-gurus have flashes of
inspiration, but don’t have a clue about the
psycho-mental-emotional mechanics of how communications
works to affect people’s feelings, thoughts and
behaviors. Their work is often exciting – but seldom
translates to the bottom line.
BrainPosse knows the rules.We know when to obey them – and when not to.
Because we realize that without structure, results can
be uncertain.And without intuitive flashes, they can be
disappointing.
We keep both sides of our brains busy developing
communications that gives you a buzz and a bottom-line
boost.
