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Wayne Bowman
Dick Harrison
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People.
Wayne Bowman
and Dick Harrison are the BrainPosse principals.
Wayne Bowman has built a record of consistent
marketing communications successes for more than twenty years as a
senior executive in marketing communications disciplines ranging
from public relations to advertising to digital media.
Dick Harrison has more than thirty years' experience
as a creative director with major international agencies Saatchi &
Saatchi and BBDO, and as creative director and marketing services
director for an eighteen-country region with McCann-Erickson.
Together and
individually, Wayne and Dick have developed:
- Worldwide strategies and campaigns for
companies including Coca-Cola, Union Carbide, Nestlé, Nabisco,
Delta Air Lines, KFC and Chase Bank.
- National, regional, and single-market
programs for American Express, MCI, Mohawk Industries, Pier 1
Imports, Procter & Gamble, MasterCraft Boats, FedEx and many
more B2B and B2C clients.
Wayne and
Dick are enthusiastic practitioners and life-long students of the
science, craft and art of persuasion. They're fanatic about
delivering bottom-line results, and have found that data-based,
award-winning work is usually the best way to do that. They take
their work very seriously, but have a lot of fun doing it.
There's a
team of top talent in BrainPosse's Rolodexes® and Blackberries® (see
"Lean team. Fat Rolodex®" in the "ROI Marketing" section). Three who
are on speed dial for big-picture insight are:
Teresa Bowman, a cultural anthropologist, who gives
us a really good look into the heads and hearts of our target
audiences and an overview of cultural megatrends.
David Harris, a multi-platform interactive content
developer (and former ad agency creative director), who keeps us up
to speed in the converged media environment.
Mary Keener, an MBA with comprehensive experience
in multivariable testing of marketing effectiveness, who provides
infallible strategic reality checks.
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