Outsold the next two largest competitors combined.
When BrainPosse members
handled MasterCraft's marketing communications, we helped the
high-end ski boat company do well even during a dramatic
downturn in the boating industry.
In fact, MasterCraft outsold
the next two largest competitors combined, dominating the ski
boat market.
BrainPosse members worked with MasterCraft on
advertising plans, print advertising, literature,
television, websites, point of purchase, dealer shows,
training materials, public relations, newsletters,
consumer magazines, owner events, employee
communications, and plant tours. We even named new boat
models.
We helped develop a strategy to expand MasterCraft from
its traditional base of competition ski boats to
recreational ski/runabouts. The new product – and the
campaign we developed for it – doubled MasterCraft's
sales in the category for two years in a row.
