Play

This commercial a BrainPosse member did for Fort Sanders won a ton of creative awards, took awareness up 25%, and boosted patient revenues 14.2%.

Return on Investment Marketing™

Creativity that works.  And plays.

A much smarter marketing communications person than anyone at BrainPosse once said: “You can’t bore people into buying.”

(We don’t mind giving David Ogilvy credit for his insight, because he’s gone on to creating campaigns for halo polish and heavenly harp strings.)

If marketing communications doesn't charm, amuse, excite, intrigue or involve your target audience, it's not really working.

Eons ago, package goods marketers used stunningly dull communications and massive media budgets to bludgeon consumers into buying through endless repetition of  a “unique selling proposition.”

But you don’t have to spend nearly as much if your communications actually has something to make people notice. Or maybe even want to pay attention.

For decades, communications "experts" said, “We don’t produce communications to win  awards. We do it to get results for our clients.” Then someone actually did a study that showed award-winning communications generally delivers quantifiably better results than the dull stuff.

Awards. Results. Sounds like BrainPosse.

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