Nearly three years ago, we started a series of articles on marketing communications subjects that became our weekly blog.  We've covered a spectrum of topics since then, and this week, we're marking more than 150 total stories.

A few, by their nature, are a little dated now.  But others still hold surprising value.

Take, for example, our most popular posting, Good marketing for bad times, which offers ideas for surviving the recession and ways to actually gain market share once the economy does bounce back.  Or our five-part series on eliminating waste in communications, covering waste by the numbers, self-inflicted waste, habitual waste, creatives creating waste, and waste in time and space. 

Or if you want to understand the consumers who control most of the nation's wealth, check out The invisible woman.   Expand on that with our series, Geezers got it going on.  Then get an idea of the diversity of mindsets in the marketplace with Talkin' (to) my generation.

Trying to make sense of the ever-changing media landscape?  Then check out New challenges for old media and Is anyone still paying attention to ads and commercials?  Then delve into new media sources with stories like Should you blog? or 10 points about Twitter (in 140 characters or less).

We've covered social media, direct mail, public relations, ROI, green marketing, and even PowerPoint presentations.  We've also reviewed contemporary and classic advertising books to see if their messages still apply to today's world (interestingly, most do.)

We've looked at how long campaigns can last, and the twelve things you should never say in an ad.

And we've even offered suggestions to banks on how they can bail out their post-bailout image, and shown how the seven deadly sins can make good campaigns.

So take a look and see if you find ideas that can help your business.

And if you'd like a particular topic covered in an upcoming post, let us know.  There are a lot of things we've yet to tackle.

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