Here are more than 150 articles on different aspects of marketing communications.  They've been quoted extensively in magazine articles, blogs, and even academic papers.  More important, they can help you improve your marketing return on investment.

• Confessions of an Advertising Man by David Ogilvy

• Generational Deja Vu--Generations:  The History of America's Future, 1584-2069

• Reality in Advertising by Rosser Reeves

• Cluetrain:  Eight years down the tracks

• Scientific Advertising by Claude Hopkins

• $56.8 Billion Wasted.  Is Some of It Yours?

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• Can banks bail out their image?

• Brand Building Basics

• The billion dollar brand

• They're just not that into you: Is your brand loved enough for a user-generated content campaign?

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• The nebulous world of "out there"

• Advertising ethics:  Oxymoron, or vital part of the business?

• What, exactly are we doing here?

• House agency or independent agency?

• Agencies have backbone.  Who knew?

• Marketing change agents: Le plus ça change, le plus la même chose

• Coke.  Over The Hill?

• Rehabilitating Rosser Reeves

• How to hire--and when to fire--your agency

• Love or money:  some advertisers make a really stupid choice

• Who really won the Super Bowl?

• After the apocalypse

• Keeping it real

• Customer hostile marketing

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• Trust me

• Actually, sex doesn't sell

• Is neuromarketing making you crazy?

• Comparative advertising:  Marketing jujitsu, Part 1 (No names)

• Comparative advertising:  Marketing jujitsu:  Part 2 (Naming names)

• Don't forget the mnemonic

• Famous last words

• Hum a few bars and I'll buy it

• Seven deadly sins.  Seven dandy marketing tools, pt 2

• Seven deadly sins.  Seven dandy marketing tools, pt 1

• Say it like you mean it

• Make the video fit the venue, part 2

• Make the video fit the venue, part 1

• Switching Sides

• Connecting online

• By the numbers

• The fundamentals of motivation

• Spokespeople Part 1: Your momma told you to speak up for yourself. Chances are, she was wrong

• Spokespeople Part 2:  Celebrities--Lights! Camera! Action! Product! Product?

• Spokespeople Part 3:  Avatars in advertising--The spokespeople you build yourself

• Spokespeople Part 4:  Customer spokespeople--The power of testimonials

• Spokespeople Part 5: Your employees are your best--or maybe worst--spokespeople

• Use chart-topping music in your spots--free!

• The deadly dozen:  12 things you should never say in an ad

• The more you tell, the more (or sometimes less) you sell

• Waste in advertising:  Creatives creating waste

• Who really won the Super Bowl?

• Sharpening PowerPoint

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• Boomers in bad times

• Privacy comes to the internet

• The invisible woman: Why aren't more marketers paying attention to America's most important consumers?

• Talkin' [to] my generation: Bridging the gaps between four generations

• Geezers got it going on, part 3

• Geezers got it going on, part 2

• Geezers got it going on, part 1

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• Sponsorship works.  But only when you're selling to a dedicated fan base

• A modest proposal for cable

• Social Media Advertising ROI

• Low confidence = low recall

• Who reads blogs?

• The news about news media:  digital

• The news about news media, part 2: electronic

• The news about news media, part 1:  print

• Is anyone still paying attention to ads and commercials, part 3

• Is anyone still paying attention to ads and commercials, part 2

• Is anyone still paying attention to ads and commercials part 1

• How many times do I have to tell you?

• Feel like you're being watched?  You are. 

• Defining target audiences

• TV still going strong.  At least for now.

• Media interconnectivity

• Direct mail still means direct connections

• Product placement has its place

• New Challenges For Old Media, Part 1:  Television

• New Challenges For Old Media, Part 2:  Radio

• New Challenges For Old Media, Part 3:  Newspapers

• New Challenges For Old Media, Part 4:  Magazines

• New Challenges for Old Media, Part 5:  Outdoor

• The virtual social animal: Marketing within social networks

• You know you need to advertise on the web.  But where? And how?

• Newspapers:  Going Under/Going Strong?

• Waste in advertising:  Waste in time and space

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• "Read most" a most important metric

• Social Media Advertising ROI

• ROI Revisited

• Love or money:  some advertisers make a really stupid choice

• Marketing communications ROI, Part 1:  transactional models

• Marketing communications ROI, Part 2:  equity models

•  Numbers don't lie--or do they:  Deceptive data

• The Neilsen Nova:  Why TV commercials are about to get a lot better

• Waste in advertising:  Waste by the numbers

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• Muddying the waters over transparency

• What's new(s)?

• A two-way street

• Newsletter news

• More news outlets.  Fewer news sources.

• New uses for news releases

• Enthusiasts organizations: Powerful but tricky marketing allies

• The shelf life of information

• Green, red and a new tipping point

• Advertising vs. public relations:  Does it have to be versus?

• Good deeds done well

• Put some teeth into your sound bites

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• We're a gregarious species

• Ten points about Twitter.  In 140 characters or less.

• Social Media Advertising ROI

• Social engagement

• The virtual social animal

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• Green vs. greenbacks

• Green?  Prove it.

• Shades of green

• Good Marketing for Bad Times

• Can banks bail out their image?

• Social Media Advertising ROI

• Recession?  We hope that's all it is.

• Social engagement

• Staying afloat at C-level

• Global marketing

• What, exactly are we doing here?

• Switching sides

• Should you blog?

• The crisis in crisis communications

• Geezers got it going on, part 3

• Geezers got it going on, part 2

• Geezers got it going on, part 1

• Maybe the biggest communications mistake

• Lost in translation 2

• Lost in translation 1

• Missing Link

• How to hire--and when to fire--your agency

• Think your campaign is wearing out?

• The four "P's" of marketing communications

• The good news about disintermediation

• The price is wrong

• Waste in advertising:  Self-inflicted waste

• Waste in advertising:  Habitual waste

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• Love or money:  some advertisers make a really stupid choice

• Say it ain' so, Steve:  America's best marketer blows it

• The deadly dozen:  twelve things you should never say in an ad

• The price is wrong

• Waste in advertising, Part 1:  Waste by the numbers

• Waste in advertising, Part 2:  Self-inflicted waste

• Waste in advertising, Part 3:  Habitual waste

• Waste in advertising, Part 4:  Creatives creating waste

• Waste in advertising, Part 5:  Waste in time and space

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