We have written more than 80 articles on different aspects of marketing communications.  These cover strategy, tactics, measurement, and other topics that can help you improve your marketing return on investment.

• After the apocalypse

• Keeping it real

• Customer hostile marketing

• Say it Ain't So, Steve:  America's Best Marketer Blows It

• Love or money:  some advertisers make a really stupid choice

• Advertising ethics:  Oxymoron, or vital part of the business?

• Marketing change agents: Le plus ça change, le plus la même chose

• Coke.  Over The Hill?

• Rehabilitating Rosser Reeves

• $56.8 Billion Wasted.  Is Some of It Yours?

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• Switching Sides

• Connecting online

• By the numbers

• Sharpening PowerPoint

• Famous last words

• Put some teeth into your sound bites

• Use chart-topping music in your spots--free!

• Good deeds done well

• Comparative advertising:  Marketing jujitsu, Part 1 (No names)

• Comparative advertising:  Marketing jujitsu:  Part 2 (Naming names)

• The Neilsen Nova:  Why TV commercials are about to get a lot better

• Spokespeople Part 1: Your momma told you to speak up for yourself. Chances are, she was wrong

• Spokespeople Part 2:  Celebrities--Lights! Camera! Action! Product! Product?

• Spokespeople Part 3:  Avatars in advertising--The spokespeople you build yourself

• Spokespeople Part 4:  Customer spokespeople--The power of testimonials

• Spokespeople Part 5: Your employees are your best--or maybe worst--spokespeople

• Hum a few bars and I'll buy it

• Say it like you mean it

• Who really won the Super Bowl?

• Don't forget the mnemonic.

• The deadly dozen:  12 things you should never say in an ad

• The more you tell, the more (or sometimes less) you sell

• Waste in advertising:  Creatives creating waste

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• Is anyone still paying attention to ads and commercials, part 3

• Is anyone still paying attention to ads and commercials, part 2

• Is anyone still paying attention to ads and commercials part 1

• How many times do I have to tell you?

• Feel like you're being watched?  You are. 

• Defining target audiences

• TV still going strong.  At least for now.

• Media interconnectivity

• Direct mail still means direct connections

• Product placement has its place

• New Challenges For Old Media, Part 1:  Television

• New Challenges For Old Media, Part 2:  Radio

• New Challenges For Old Media, Part 3:  Newspapers

• New Challenges For Old Media, Part 4:  Magazines

• New Challenges for Old Media, Part 5:  Outdoor

• The virtual social animal: Marketing within social networks

• You know you need to advertise on the web.  But where? And how?

• Newspapers:  Going Under/Going Strong?

• Waste in advertising:  Waste in time and space

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• ROI Revisited

• Marketing communications ROI, Part 1:  transactional models

• Marketing communications ROI, Part 2:  equity models

•  The invisible woman: Why aren't more marketers paying attention to America's most important consumers?

• Talkin' [to] my generation: Bridging the gaps between four generations

• The billion dollar brand

• The fundamentals of motivation

• Numbers don't lie--or do they:  Deceptive data

• Waste in advertising:  Waste by the numbers

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• Confessions of an Advertising Man by David Ogilvy

• Generational Deja Vu--Generations:  The History of Americans Future, 1584-2069

• Reality in Advertising by Rosser Reeves

• Cluetrain:  Eight years down the tracks

• Scientific Advertising by Claude Hopkins

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• Should you blog?

• The crisis in crisis communications

• Geezers got it going on, part 3

• Geezers got it going on, part 2

• Geezers got it going on, part 1

• Maybe the biggest communications mistake

• Lost in translation 2

• Lost in translation 1

• Missing Link

• Good Marketing for Bad Times

• Brand Building Basics

• How to hire--and when to fire--your agency

• They're just not that into you: Is your brand loved enough for a user-generated content campaign?

• Think your campaign is wearing out?

• The four "P's" of marketing communications

• Global marketing

• Advertising vs. public relations:  Does it have to be versus?

• The good news about disintermediation

• The price is wrong

• Waste in advertising:  Self-inflicted waste

• Waste in advertising:  Habitual waste

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