We have written more than 80 articles on different aspects of marketing communications. These cover strategy, tactics, measurement, and other topics that can help you improve your marketing return on investment.
After the apocalypse
Keeping it real
Customer hostile marketing
Say it Ain't So, Steve: America's Best Marketer Blows It
Love or money: some advertisers make a really stupid choice
Advertising ethics: Oxymoron, or vital part of the business?
Marketing change agents: Le plus ça change, le plus la même chose
Coke. Over The Hill?
Rehabilitating Rosser Reeves
$56.8 Billion Wasted. Is Some of It Yours?
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Switching Sides
Connecting online
By the numbers
Sharpening PowerPoint
Famous last words
Put some teeth into your sound bites
Use chart-topping music in your spots--free!
Good deeds done well
Comparative advertising: Marketing jujitsu, Part 1 (No names)
Comparative advertising: Marketing jujitsu: Part 2 (Naming names)
The Neilsen Nova: Why TV commercials are about to get a lot better
Spokespeople Part 1: Your momma told you to speak up for yourself. Chances are, she was wrong
Spokespeople Part 2: Celebrities--Lights! Camera! Action! Product! Product?
Spokespeople Part 3: Avatars in advertising--The spokespeople you build yourself
Spokespeople Part 4: Customer spokespeople--The power of testimonials
Spokespeople Part 5: Your employees are your best--or maybe worst--spokespeople
Hum a few bars and I'll buy it
Say it like you mean it
Who really won the Super Bowl?
Don't forget the mnemonic.
The deadly dozen: 12 things you should never say in an ad
The more you tell, the more (or sometimes less) you sell
Waste in advertising: Creatives creating waste
Is anyone still paying attention to ads and commercials, part 3
Is anyone still paying attention to ads and commercials, part 2
Is anyone still paying attention to ads and commercials part 1
How many times do I have to tell you?
Feel like you're being watched? You are.
Defining target audiences
TV still going strong. At least for now.
Media interconnectivity
Direct mail still means direct connections
Product placement has its place
New Challenges For Old Media, Part 1: Television
New Challenges For Old Media, Part 2: Radio
New Challenges For Old Media, Part 3: Newspapers
New Challenges For Old Media, Part 4: Magazines
New Challenges for Old Media, Part 5: Outdoor
The virtual social animal: Marketing within social networks
You know you need to advertise on the web. But where? And how?
Newspapers: Going Under/Going Strong?
Waste in advertising: Waste in time and space
ROI Revisited
Marketing communications ROI, Part 1: transactional models
Marketing communications ROI, Part 2: equity models
The invisible woman: Why aren't more marketers paying attention to America's most important consumers?
Talkin' [to] my generation: Bridging the gaps between four generations
The billion dollar brand
The fundamentals of motivation
Numbers don't lie--or do they: Deceptive data
Waste in advertising: Waste by the numbers
Confessions of an Advertising Man by David Ogilvy
Generational Deja Vu--Generations: The History of Americans Future, 1584-2069
Reality in Advertising by Rosser Reeves
Cluetrain: Eight years down the tracks
Scientific Advertising by Claude Hopkins
Should you blog?
The crisis in crisis communications
Geezers got it going on, part 3
Geezers got it going on, part 2
Geezers got it going on, part 1
Maybe the biggest communications mistake
Lost in translation 2
Lost in translation 1
Missing Link
Good Marketing for Bad Times
Brand Building Basics
How to hire--and when to fire--your agency
They're just not that into you: Is your brand loved enough for a user-generated content campaign?
Think your campaign is wearing out?
The four "P's" of marketing communications
Global marketing
Advertising vs. public relations: Does it have to be versus?
The good news about disintermediation
The price is wrong
Waste in advertising: Self-inflicted waste
Waste in advertising: Habitual waste
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